This article is brought to you by The Leisure Database Company Director David Minton.
In 2019 there were more than 14.3 million Baby Boomers in the UK, making it the largest generational group. Boomers, born between 1946-1964, are aged 57 to 75 today, in 2021. Boomers do not want to get old – I’m a boomer, I should know! That’s my first qualification to write this article.
On Thursday 23rd September EuropeActive, together with its extended network of 26 national association partners organised the #BEACTIVE DAY campaign as the fitness and physical activity sector's contribution to the European Week of Sport. In previous years the campaign has already proven to be a highly successful in underscoring the fun and importance of exercise and to encourage people to lead an active lifestyle.
This article is brought to you by BRP Systems
Focus on the value of your services not just your features and specs – an experience shared by BRP Systems
Even though the pandemic has been really tough on the entire society, it has also provided companies with an opportunity to take a step back and reconsider their business model. In BRP Systems, we are now moving towards an even more value-based approach to keep a sharper focus on the needs in the industry, and to improve our relations to our customers.
This article is brought to you by SATS
SATS’ vision is to make people healthier and happier. This is achieved through a wide range of products and services designed to improve public health. During a normal year, we facilitate around 40 million workouts in our clubs. The effect of all these workouts is 8,000 quality adjusted life-years (QALYs), meaning our members put in a great effort to live better for a longer time. Socio-economically, this translates into an impressive NOK 11 billion in socio-economic welfare gain.
This article is brought to you by Ben Hackney-Williams, Head of content at Myzone.
As we begin to open facilities around the world, think about how our industry has been dormant at the time when health services have needed us most. That can’t happen again. The global banner of physical activity has never had more attention than in the past year. More people are moving; now it’s our job to make sure they stay on the move with encouragement and support.
This article is brought to you by Power Plate
RECOVER - The need for change
Undeniably, the world's population has been affected in one way or another by the global pandemic and, for some, the situation has exasperated existing health issues, whereas for others, new health related conditions are starting to arise.
EuropeActive is pleased to announce that National Association partners BAHF in Bulgaria, IG Fitness Switzerland, Georgia Active, SFRR in Slovenia and Ukraine Active have joined the organisation with the aim of working together to provide the sector with a strong, unified voice to promote and protect its interests at the national level.
Two major players in the European fitness industry will continue to work closely together for the coming years. EuropeActive, the leading voice and non-profit association representing the European fitness and physical activity sector, and FIBO, the leading International Trade Show for Fitness, Wellness and Health, have agreed to extend their partnership for another three years. The focus of the cooperation is to strengthen the fitness industry.
Last week the EuropeActive team held virtual Partners meetings for three EU funded projects it is coordinating.
