Welcome to ALF 2025 – Attendee Briefing

We are delighted to welcome you to the 14th edition of the Active Leadership Forum, taking place from 25–27 June 2025 in Barcelona, Spain.

This page serves as your one-stop guide to all the key details: from travel logistics and dress codes to venue information, club tours, and dining experiences. Please take a few moments to read through the details below to help you prepare for what promises to be an inspiring, collaborative and impactful three days.

We look forward to seeing you very soon in Barcelona!

Event Location
📍 Event Location 

Grand Hyatt Barcelona
(location for the 26-27 June)

Address: Pl. de Pius XII, 4, Les Corts, 08028 Barcelona, Spain
🔗 Hotel website
✅ Check-in: from 15:00 🕒 ➡️ Check-out: by 12:00


Travel & Arrival

🟦 For Presidents Council Operators (PCOs)

We kindly ask all PC Operators to arrive by 12:00 on Wednesday, 25 June, to participate in the exclusive:

- Welcome Lunch (12:30–14:00)
- PCO Closed-Door Meeting (14:30–17:00)

📍 We will meet at 12:00 in the Grand Hyatt lobby and walk together to the meeting venue, located just a short distance away: 
Torre Melina, a Gran Meliá Hotel
Av. Diagonal, 671, Les Corts, 08028 Barcelona, Spain

👉 If you are running late, please proceed directly to the Meliá.

➡️ We recommend planning your travel to arrive at the Grand Hyatt no later than 12:00.

🟨 For Other Presidents Council Members & Invited Guests


You are welcome to arrive at any time on Wednesday, 25 June. The programme officially begins for all attendees in the evening with:

  • Transfers to the Formal Dinner Venue (departing at 19:00)
  • Formal Dinner at Museu Nacional d’Art de Catalunya (19:30–23:00)

If you arrive earlier, feel free to use the hotel facilities or connect informally before dinner.

Programme

🗓️ Programme Overview

The full ALF 2025 schedule can be viewed on the right.
Use the arrows on the right and left to navigate each day of the programme.

Key highlights include:

  • Closed-door session for Presidents Council Operators (PCOs)
  • Strategic keynotes on economics, innovation, and industry trends
  • Club tours of leading fitness concepts in Barcelona
  • A leadership session at IESE Business School
  • Dinners at iconic venues:
    • Museu Nacional d’Art de Catalunya
    • Tejada Mar Beach Restaurant


On-site Transfers

🚍 On-site Transfers

EuropeActive will provide bus transfers for:

  • All off-site dinners
  • Club tours
  • IESE session

Please be punctual and gather at the hotel lobby prior to each departure.

Club Tours

🏋️ Barcelona Club Tours

Thursday, 26 June | 13:30 – 16:30

Join us for an exclusive afternoon exploring three standout fitness concepts in Barcelona — each offering a distinct approach to innovation, business models, and member engagement.

🕒 Club Tour Agenda

  • 13:30–14:30 – Eurofitness Piscina Can Dragó - – A public-private model rooted in community wellbeing
  • 14:45–15:30 – Fitness Park – A high-tech, low-cost brand focused on scalability and accessibility
  • 15:45–16:30 – David Lloyd Turó - A premium club offering a full-service wellness experience

Transport between clubs and back to the hotel is arranged.

Dinners

🍽️ Dinners & Social Programme

Formal Dinner – Wednesday, 25 June

Beach Dinner – Thursday, 26 June


Other

 ➡️ Dress Code

Occasion Dress Code
Daytime Sessions & Keynotes Business casual
Club Tours Smart casual
Wednesday Formal Dinner (MNAC) Business attire
Thursday Dinner (Beach) Smart casual
IESE Leadership Session Smart casual


📲 Stay Connected

📣 Use hashtag #ALF25

🔗 Tag @EuropeActive on Social Media

💬 Share your experience and connect with the ALF community online

Social Media


SEE YOU SOON!