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EuropeActive

Building a Healthier Europe

EuropeActive is the leading non-profit organisation representing the European fitness and physical activity sector. Fulfilling our mission of making more people more active more often through political representation, unifying events, evidencing research and public relations.

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​What We Do​​


EuropeActive and EU flag

Political Representation

We advocate for the fitness and physical activity sector by representing our member's interests in legislation and with prominent EU institutions.

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European Health & Fitness Forum delegates

Unifying Events

EuropeActive's events bring together fitness enthusiasts and professionals to inspire health, innovation, and community across Europe.


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THiNK Active Research centre

Evidencing Research

Pursuing and publishing research and content that informs our sector and educates stakeholders about its value and socioeconomic impact.​


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EuropeActive Standards

Setting the Standard

Promoting standards for facilities and professionals and helping our global and national network to use the tools and spread the word.

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Who We Serve


European Fitness Club operators

Club Operators

Best practice, industry insights, advocacy and data for business acceleration.

Club Operators

European national Associations

National Associations

Resources, advocacy, collaboration and networking.

National Associations

European Fitness & Wellness Suppliers

Fitness & Health  Suppliers

Industry insights, research and networking for business growth.

Suppliers Portal

European Fitness Technology Suppliers

Fit Tech/Well Tech Companies

Innovation, mentorship, acceleration and networking.

Tech Portal


Don't Miss A Thing

Deloitte 2023 European Fitness Market Report

The Market Report

According to the report, European memberships increased by roughly 7 million members or 12.3% from 56.2 million in 2021 to 63.1 million by year-end 2022, just slightly short of the pre-COVID year 2019. The 20 largest operators saw their membership numbers increase by 2.6 million or 22% to 14.8 million.

The top 3 fitness operators by the end 2022 in terms of membership were Basic-Fit (3.352.000 Members), RSG Group (1.805.000 Members) and PureGym (1.655.000 Members).  Total European revenues increased by 66% to EUR 28.0 billion in 2022, and came also close to the year 2019. The number of fitness clubs slightly increased by 0.5% to 63,830. 


EuropeActive Rainer Schaller & active Citizenship Awards

EuropeActive Awards

EuropeActive Launches two awards to celebrate the leaders in our sector.  

The Rainer Schaller Entrepreneurship Award- Honouring the life and impact of Rainer Schaller, this award celebrates individuals who have showcased extraordinary creativity, ingenuity, and a strong entrepreneurial drive in their quest for novel ideas and inventive solutions.

The Active Citizenship Award- promoting civic spirit, social awareness and responsibility in the European fitness and physical activity sector.

Applications open November 1, 2023, and close January 15, 2024


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EuropeActive Green Audit Project

The Green Audit Self-Assessment tool

The Green Audit Self-Assessment Tool is here! Developed by EuropeActive and the Green Audit project consortium, this tool is your first step towards a sustainable future in fitness.

Why You Can't Miss This:

🌱 Tailor-made for sports and fitness clubs
📊 Easy-to-use, with insightful sustainability benchmarks
📈 Get your club's green rating and actionable tips

Take the assessment now and see how green your club really is!


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Do You Have Questions?

Feel free to reach out anytime! Simply fill in our contact form with any queries you may have and a team member will respond as soon as we can.

Separate email addresses with a comma.

EuropeActive Highlights e-news.

Be the first to find out all the latest news, products, and trends, sign up for the EuropeActive Highlights monthly e-news.