EuropeActive
Building a Healthier Europe
EuropeActive is the leading non-profit organisation representing the European fitness and physical activity sector. Fulfilling our mission of making more people more active more often through political representation, unifying events, evidencing research and public relations.
What We Do
Political Representation
We advocate for the fitness and physical activity sector by representing our member's interests in legislation and with prominent EU institutions.
Unifying Events
EuropeActive's events bring together fitness enthusiasts and professionals to inspire health, innovation, and community across Europe.
Evidencing Research
Pursuing and publishing research and content that informs our sector and educates stakeholders about its value and socioeconomic impact.
Setting the Standard
Promoting standards for facilities and professionals and helping our global and national network to use the tools and spread the word.
Who We Serve
Club Operators
Best practice, industry insights, advocacy and data for business acceleration.
Fitness & Health Suppliers
Industry insights, research and networking for business growth.
Don't Miss A Thing
EuropeActive Awards 2025 – Nominations have now closed
The EuropeActive Awards return for their second edition, recognising individuals making a lasting impact in the fitness and physical activity sector.
🏆 Rainer Schaller Entrepreneurship Award
For individuals driving innovation, creativity, and business excellence in the industry.
More Info
🏆 Active Citizenship Award
For those leading social responsibility, inclusivity, and community initiatives.
More Info
🎙️Winners Announced: 9 April 2025 at EHFF in Cologne, Germany
The European Health & Fitness Market Report 2025
The 2025 European Health & Fitness Market Report (EHFMR) will be unveiled at EHFF 2025, delivering fresh insights into market growth, consumer trends, and industry investment.
📊 Last year’s report showed:
- 67.6 million European fitness members (+7.5%)
- Revenues surged +14% to €31.8 billion, surpassing pre-COVID levels
- Club numbers grew to 65,000 (+1.4%)
- The top operators continued to expand, with the 20 largest brands growing by 13%
With hybrid fitness models evolving, consumer behavior shifting, and investment surging, this year’s report will provide the key data to navigate the future.
📢 Stay tuned for the big reveal at EHFF 2025!
The Future of Fitness Starts Here – EHFF 2025
Join us for the 12th edition of the European Health & Fitness Forum (EHFF), the leading gathering for industry leaders, innovators, and decision-makers shaping the future of the fitness sector.
📅 9 April 2025 | Cologne, Germany
- Exclusive insights from the European Health & Fitness Market Report 2025
- Discussions on boutique fitness, innovation & workplace well-being
- Unparalleled networking with top industry leaders
Don’t miss your chance to be part of the industry’s most influential event!
