Strong growth in members and revenues for European health & fitness market in 2025!
Cologne, April 15th 2026
Today, EuropeActive and Deloitte unveiled the key findings of the 2025 European Health & Fitness Market Report (EHFMR), which shows a strong continued growth of the sector.
The results were presented today at EHFF. This joint publication with Deloitte reflects EuropeActive’s effort to further strengthen its position as the knowledge centre of the European fitness and physical activity sector by providing reliable and sound market data.
According to the report, overall European memberships increased by 4.1 million members or + 5.8 % from 71.4 million in 2024 to 75.5 million by year end 2025 driven by large markets such as United Kingdom (12,2 million members, + 6,6 %) Germany (12,4 million, + 5,6 %) and Spain (7,1 million, + 8.3%).
Total European revenues increased by 9,1 % to EUR 39.1 billion in 2025, partly driven by higher yield per member across most markets.
The number of fitness clubs increased by 3 % to 67.515 primarily driven by the club expansion of European chain operators.
The top 3 fitness operators per end 2025 in terms of membership were the same companies as last year; Basic-Fit ( 5,8 million), PureGym ( 2,1 million) and RSG Group (1,8 million). In terms of revenues the top 3 was; Basic-Fit (€ 1,4 billion), David Lloyd Leisure (€ 1,1 billion) and PureGym (€ 750 million).
The 20 largest operators saw their membership numbers increase by more than 2,8 million to almost € 21 Billion (+ 10 %) and they grew revenues to 7,9 billion or + 11%.
In 2025, 27 major M&A transactions were completed, thus proving the continued market consolidation and interest of investors in acquiring shares in classic brick-and-mortar fitness companies. These transactions also underscore how club operators will continue to be at the heart of the sector's ecosystem moving forward.
The overall penetration of fitness club membership in 2025 was 9,3 % of total population (8,9 % in 2024), and 11 % of the 15+ population (10,6 % in 2024). These numbers illustrate the enormous growth potential for the sector, knowing that the penetration rate in the USA is 24,9% (According to the HFA 2025 Global Report - basis total population aged 6+).
An extensive chapter of the report is also dedicated to the results of a large scale EuropeActive consumer research among 11.250 people in 20 countries conducted in January 2026 and including a comparison with the research results from the previous 3 years, which shows that fitness clubs have emerged as the centre of fitness activity in the post-pandemic development.
For the first time, the research also addresses the growing focus on public health and wellbeing, highlighting the high levels of physical and emotional wellbeing of regular fitness practitioners compared to those without a regular fitness routine.
New this year is the inclusion of an analysis of consumer attitudes towards longevity, nutrition as well as the collection of consumer behaviour related to Wearables. EuropeActive tech members provide valuable insights in this years report.
The 175 page report includes a full description of key operators and key countries.
Herman Rutgers, EuropeActive Ambassador and co-author of the report said: "The European Health & Fitness Market Report is the gold standard for market research in the fitness and physical activity sector. Based on the growth shown in our research and the outlook for 2026 and beyond as expressed by the operators we interviewed, we are confident to reach EuropeActive's ambition of getting to 100 million members of health & fitness centres by 2030 ".
The 2026 European Health & Fitness Market Report represents the most comprehensive study on the European health and fitness market and serves as a valuable source of information for industry stakeholders.
Copies of the report can be ordered through this link.
The price is € 399,- with a 30% for EuropeActive members.
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