#BEACTIVE DAY is a European campaign to celebrate and promote the fun and importance of physical activity for people’s physical, mental and social wellbeing.
Summary
The #BEACTIVE DAY campaign is a Not-for-profit European sport event that materialises the vision of getting more people across Europe more active, and is designed to tackle the issue of inactivity through the core message of #BEACTIVE. The Action aims to build capacity around, and further grow, the European Week of Sport (EWoS) through the #BEACTIVE DAY campaign.The latter is a direct continuation, and further development of the National Fitness Day for Europe project and campaign, as it is articulated around the same premise: to celebrate and promote the fun and importance of physical activity for people’s physical, mental and social wellbeing. Partner countries will implement the #BEACTIVE DAY campaign through various free events and activities, hence growing the physical activity and fitness sector’s ever-growing contribution to Health-Enhancing Physical Activity. By promoting greater participation in physical activity events on September 23rd, the #BEACTIVE DAY campaign contributes directly to the continent’s largest campaign promoting sport and physical activity: the European Commission’s annual European Week of Sport (EWoS).
Through capacity building and knowledge-sharing events, the nine partner National Fitness Associations will support and learn from one another as they prepare and deliver their national/regional #BEACTIVE DAY campaigns. The campaign seeks to raise awareness around the necessity of facilitating access to physical activity for everyone, with a particular focus on developing the offer of intergenerational physical activities.
The consortium is composed of eight EU-countries (Belgium, Czech Republic, France, Greece, Hungary, Latvia, Portugal, Romania) and two non-EU ones (North Macedonia and Serbia), enabling the creation and strengthening of strong connections at national level and across the continent, while also contributing to ‘sport beyond borders’.
Objectives
#BEACTIVE DAY 2023 is founded on the following four objectives, which seek to:
- Support the implementation of EWoS through Health-Enhancing Physical Activity (HEPA)
- Raise-awareness around intergenerational physical activities
- Consolidate 'sport beyond borders' and promote EU values
- Foster capacty building, knowledge-sharing and networking
Events
Among others, #BEACTIVE DAY 2023 will implement the following activities that are open to the public:
- Campaign Lauch events in each partner countries
- #BEACTIVE DAY campaign activities in each partner country on September 23rd, and throughout EWoS (23-30 September)
- #BEACTIVE DAY demo event to be organised during the EWoS in Brussels (BE)
- Final #BEACTIVE DAY conference to be held in December 2023 in Brussels (BE)
