Welcome to Europe's Most Important Event for Health & Fitness
10th of April 2024

📍Cologne Exhibition Centre

Registration no longer available

The European Health and Fitness Forum (EHFF)

This year marks the 11th edition of the European Health & Fitness Forum (EHFF), the opening event of the FIBO International Trade Show, the world's largest gathering for the fitness and physical activity sector.

Building on the  success of our 'sold-out' event last year, EuropeActive and FIBO are excited to invite you for an event focused on 'Future-Proofing Your Business through Strategic Management.' We will delve deeper into this theme by aligning with the strategic pillars of the sectoral manifesto, namely Digital, Health, Sustainability, and Standards.

EHFF starts with a presentation exploring insights from the 2024 EuropeActive/Deloitte European Health & Fitness Market Report.

Just as in previous editions, we are curating an impressive lineup of speakers, thought-provoking breakout sessions, enlightening case studies, and lively debates to equip delegates with the knowledge and tools necessary to navigate the challenges that lie ahead. Join us to shape the future of the fitness industry.

Keep Up With The Market

The European Market Report presentation provides up-to-the-minute insights into market trends, consumer behaviour, and industry analysis.

Presenters: Herman Rutgers and Karsten Hollasch

Digitisation and AI: Helping the Fitness Industry Advance

Join us in exploring the transformative impact of digitisation and AI in the fitness sector. Discover how these technologies revolutionised fitness businesses through virtual platforms and data driven insights.

Keynote: Eric Falardeau, McKinsey & Co.

AI: Friend or Foe?

The session explores the rising influence of Artificial Intelligence (AI) in diverse industries, including the health and fitness sector, emphasizing the need to comprehend its history, challenges, and limitations. 

Keynote: Ian Mullane

Leading with Vision; the strategic in-tray of a new CEO

One year into post, following an extensive career in the food sector, hear what is on the agenda for one of the fitness market’s newest CEO’s. This keynote session will draw on rich experiences to share a reflection on the opportunities of this market as it transcends from fitness to wellbeing, the new partnership opportunities that this creates, and the transformation that it will require.

Keynote: Mario Barbosa

Driving Growth Through Sustainable Impact

This keynote delves into the practical aspects of making ESG (Environmental, Social, and Governance) principles a tangible reality. Hear about companies that have prioritised these strategies and witness firsthand how their commitment has translated into substantial growth and profitability.

Keynote:  Eric Falardeau, McKinsey & Co.

Fitness vs Wellbeing: Our role in disease prevention and longevity

Explore the rising trend of prevention in fitness, and discover how technology can enhance partnerships between healthcare, corporate wellness, and fitness for a stronger future.

Keynote: Oliver Patrick

Accelerating Progress: Advancing Through the DataHub Dashboard

Discover how the DataHub Dashboard, a cornerstone of this initiative, is empowering research, enhancing decision-making, and facilitating investment in our sector. Learn about its role in measuring the socio-economic impact on European society through innovative research and its significant contribution to public health and the industry’s growth.

Keynote: Utku Toprakseven

🎤 Moderator 

This year, we're elevating our moderation approach. During the keynote, we'll gather audience questions, followed by Emma Barry conducting in-depth interviews, addressing our most burning questions.  

Moderator: Emma Barry

🗣 Host

The Hosts of the European Health and Fitness Forum will keep you informed, entertained and ensure that our plan runs without a hitch. 

Host: Jennifer Halsall de Wit

🎙️ Podcast

We're delving deeper into our keynote speakers' insights through exclusive podcast interviews. You will gain a more intimate understanding of the day's presentations and amplify your knowledge. Recording live throughout the day.

Podcast Host: 
Matthew Januszek, Escape Fitness

EHFF Programme of Events

Morning Session

08:45 - 09:50: Registration

Registration opens at 8:45 AM, allowing early arrivals to enjoy coffee, tea, a light breakfast, and engage in a power networking session before the program commences. 

10:00 - 10:30: EHFF Welcome

The EHFF Emcees extend a warm welcome to the audience, and then David Stalker delivers a brief and inspirational presentation on behalf of EuropeActive. 

10:35 - 11:30: "Keep Up With The Market" Presentation and Q&A

The day kicks off with Herman and Karsten presenting the 2024 European Fitness Market Report, and this is followed by an interactive Q&A session guided by our moderator. 

11:30 - 11:45: "Presentation of 2024 EHFF Book"

Presentation of the EHFF Book on "Future proofing your business through strategic management", presented by Nerio Alessandri, Kelby Jongen, Herman Rutgers

11:45 - 12:10: EuropeActive Awards

Awarding the winners of the Rainer Schaller Entrepreneurship Award and the Active Citizenship Award.


12:10 - 13:20: Networking Lunch 

We're thrilled to introduce our new networking lunch with a twist – a walking lunch experience! Enjoy a healthy buffet setup conveniently arranged on two floors in a "grab and go" style. This way, you can savour your meal without missing a beat in your conversations or networking opportunities.

Afternoon Session

13:30 - 14:10: "AI: Friend or Foe?" with Q&A session

Unveiling the power and responsibility of health data in fitness, Ian Mullane navigates its ethical use and real-world impact.

14:10 - 14:30: "Accelerating Progress: Advancing Through the DataHub Dashboard" with Q&A session

Uncover the power of data-driven progress with our keynote on the transformative DataHub Dashboard with Utku Toprakseven. Prepare to be inspired by the future of data utilization.

14:30 - 15:15: "Leading with Vision; the strategic in-tray of a new CEO" Keynote

What’s on the to-do list of one of the sector’s leading CEOs? Discover insights from Mario Barbosa as GO fit embark on a powerful €100m+ investment programme into a new European market.

15:15 - 15:35: Caffeinate and Connect

 Now that we've sparked your intellectual curiosity, it's time to invigorate your body and engage in discussions with your peers and colleagues about the fresh insights we've uncovered. 

15:40 - 16:40: "Driving Growth Through Sustainable Impact" &"Digitisation and AI: Helping The Fitness Industry Advance"

In this comprehensive keynote, Eric Falardeau addresses two key areas: the transformational impact of digitisation and AI in the fitness sector and the role of ESG principles in business growth, offering insights into consumer trends and sustainable success stories.

16:40 - 17:35: "Fitness vs Wellbeing: Our role in disease prevention and longevity" Keynote

Oliver Patrick delves into preventive fitness, exploring technology's role in enhancing healthcare and corporate wellness partnerships.

17:35 - 17:50: Closing Statements

This power-packed day will wrap with a joint closing statement from our EuropeActivePresident David Stalker and CEO Andreas Paulsen


19:30 Onwards: Networking Dinner

The EHFF networking dinner is the most exclusive, effective and fun way to supercharge your network in the European Fitness Sector.

What Are You Waiting For?

EHFF Essential

This is the EHFF package that you know and love

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨Strategic Management 

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket

649.00 €

Register Now

EHFF Premium

A full day of networking and inspiration with dinner and a party to finish it off!

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨ European Market Report E-book

✨Strategic Management Hard Copy

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket

799.00 €

Register Now


This package is only available for EuropeActive Members

This Package Includes:

✨Access to the European Health and Fitness Forum with VIP Seating & Registration​

✨ European Market Report E-book

✨European Market Report Hard Copy

✨ Strategic Management E-book
✨ Keynote Speaker Recordings

✨ Networking Dinner and After Party

✨ Four-Day FIBO Ticket

999.00 €

Register Now

Join us at the Cologne Exhibition Centre for #EHFF2024! 

A leading venue for innovation and networking in the heart of Germany, it's where fitness industry professionals gather to shape the future. Catch us there for an unforgettable experience.

📍Messeplatz 1, 50679 Köln, Germany

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