Your FitCertified Now What?
To maximise the benefits of your Fit Certification, we've developed a launch kit containing strategies to effectively communicate the significance of this achievement to your prospective and current members.
The following recommendations are intended for fitness club operators who have recently attained the FitCert Level 3 or Level 4 designation. These suggestions are designed by the expert working group responsible for developing the FitCert, made up of small, medium, and large fitness club operators across Europe. The resources provided are in English, enabling you to translate and customise them for your market and various channels.
If you don't have your Fit Cert Level 3 or Level 4 certification yet and are interested in next steps, get more information on the Fit Cert Website.
Communication Strategy
Now that you've got Fit Cert level 3 or above, use the steps outlined below to tell your members and customers about it. The plan is to use different communication channels to point them to a landing page explaining Fit Cert. Make sure to link back to this page in your messages. You will need to develop your own landing page, but you will find content resources and inspiration below.
Build Your Fit Cert Landing Page
Create a Dedicated Landing Page: Utilise the content provided in the toolkit to craft a compelling Fit Cert landing page on your website.
Tell Your Members
Notify members about the new certification through a targeted email campaign using partner toolkit content. Enhance visibility by leveraging the toolkit's social media suggestions for engaging posts with popular hashtags and visuals. You can find content inspiration below.
Footers and Signatures
Boost credibility by integrating the Fit Cert logo into prominent positions on your website, apps' footers, and other digital communication channels like in-club screens.
QR Campaign
Notify members about the new certification through a targeted email campaign using partner toolkit content. Enhance visibility by leveraging the toolkit's social media suggestions for engaging posts with popular hashtags and visuals.
Publicity
Once certified you will be promoted through the Europe Active media channels including a Press Release and Promotion in the Highlights magazine. Fill out this form to get in the publication.
Content For Communication Strategy
Below you will find content inspiration for your own communication strategy. The content is provided in English and feel free to use it as a template for your own communication plan.
Landing Page Copy
Feel free to use and adapt the following content for your landing page once explaining FitCert to your customers.
[Club Name] has achieved the FITcert Level-[3 or 4] certificate, officially designating us as 'Fitcertified.' This certification signifies our commitment to strict European health and fitness standards. FITcert: Setting the Standard in Fitness FITcert is earned through a qualification program aligned with the European standard EN 17229:2019. This program outlines criteria for fitness centres, covering operations, customer service, and management. Our journey to FitCERT certification demonstrates our commitment to quality, safety, and member satisfaction.The FITcert quality mark is awarded and verified by fitcert.eu, NEN, and EuropeActive in collaboration with TÜV NORD. Our progression through the five stages of FITcert certification ensures alignment with industry standards.
WHAT IS FITcert?
Being FITcertified means that each club adheres to strict European health and fitness standards and requirements.
Why is FITcert important:
FitCERT is a leading European seal of approval that can be achieved in five stages according to the European standard EN 17229:2019. This standard establishes various criteria for fitness clubs regarding operations, customer service, and management. During the qualification program, fitness clubs must independently demonstrate their full commitment to quality, safety, and member satisfaction. fitcert.eu, NEN, and EuropeActive, in cooperation with TÜV NORD, award and verify the leading quality mark.
What Sets FITcertified Clubs Apart?
Quality: [Club Name] adheres to high standards for facilities, equipment, and services.
Safety: Our implemented safety protocols create a secure environment.
Hygiene: Our clubs maintain cleanliness and sanitation.
Customer Satisfaction: We aim to meet and exceed member expectations.
Choosing [Club Name] as your FITcertified Club means selecting a fitness community committed to industry standards.
Email Template
Subject: Exciting News: Our Gym earned FITcert Certification!
Dear [Member's Name],
We're proud that [Club Name] has achieved the FITcert Level [3 or 4] certification, recognising our commitment to meeting rigorous European health and fitness standards.
What is FITcert?
FITcert is a leading European quality label, awarded in five stages according to the European standard EN 17229:2019. It evaluates fitness centres based on operation, customer service, and management criteria.
What Sets FITcertified Clubs Apart?
Quality: [Club Name] adheres to high standards for facilities, equipment, and services.
Safety: Our implemented safety protocols create a secure environment.
Hygiene: Our clubs maintain cleanliness and sanitation.
Customer Satisfaction: We aim to meet and exceed member expectations.
Choosing [Club Name] as your FITcertified Club means selecting a fitness community committed to industry standards.
Best Regards,
[Your Name]
[Your Title]
[Your Gym Name]
Social Media Post Templates
Feel free to use this content directly or as inspiration for your own social media promotion!
🌟 Exciting News! 🌟
Our club is officially 'FITcertified' with the FITcert Level-X certificate!
This means that our club meets the strict European health and fitness standards. What is FITcert? It's a leading European seal of approval based on rigorous criteria, ensuring quality, safety, and member satisfaction. 💪 🌈
Thanks for being part of our journey towards excellence.
🚀 #FITcert #FitnessExcellence #ClubAnnouncement
🏆 Our club is now officially 'FITcertified' with the FITcert Level-X certificate! 🎉 We meet strict European health and fitness standards, ensuring quality, safety, and member satisfaction. 💪 Thanks #FITcert #FitnessMilestone #FitnessExcellence #ClubAnnouncement
🌐 Our club is now officially 'FITcertified' with the FITcert Level-X certificate! 🏆💪 Elevate your fitness journey with us! 🚀 #FITcert #FitnessMilestone
🎉 Big Announcement! We've achieved FITcert Level-X certification for our club! 🌟 Join us in pursuing quality, safety, hygiene, and customer satisfaction! 💼🏋️♂️ #FITcertified #FitnessGoals
🚀 We're thrilled that our club is now 'FITcertified' with FITcert Level-X! 🏅 Elevate your fitness experience with our commitment to quality, safety, and member satisfaction. Join us on this exciting journey! 💪🌈 #FITcert #FitnessJourney🚀 #FITcert #QualityFitness 🌟#FitnessExcellence
Case Study Basic-Fit
Basic-Fit has achieved the prestigious fitCERT Level-3 certificate for all clubs across Europe. Check out their omni channel communication strategy for this accomplishment.
