The aim of the New Health Program 'Lifestyle as medicine' is to provide sports- and lifestyle organizations, professionals, volunteers and consumers with easy to obtain and to understand knowledge and tools to improve physical activity, healthy eating, mental fitness and a healthy lifestyle. We will develop education standards for Lifestyle as medicine advisors, a free consumer lifestyle platform and Lifestyle as medicine advisor Course and e-learning. We will also conduct research on the role and impact Lifestyle as medicine advisors have on behavioural change of the target groups.

We use the international guidelines for healthy living from the WHO and the latest research on Lifestyle medicine and will translate this information to a healthy living easy to use e-learning and knowledge center. The Lifestyle as medicine advisor can be a sports professional, healthcare professional, teacher, but also a community worker, member of a sport organization or volunteer. New Health provides them with motivation and knowledge about healthy eating, sports, the risks of unhealthy living and the use of doping. We will create and support an European network of Lifestyle as medicine advisors. This way we want it is ensured that the knowledge of WHO and the Health Council about healthy exercise and healthy food, but also the knowledge about Positive health and behavioural change, is known and applied in neighbourhoods throughout Europe.

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